The wider Bay of Plenty region, located in the Central North Island, is a unique and beautiful part of New Zealand, with an abundance of investment opportunities for both established and emerging industries. It is particularly recognised for its geothermal energy, forestry, agriculture and tourism.

Located on the Taupō Volcanic Zone, the Bay of Plenty’s considerable geothermal energy resource provides a unique and reliable source of clean, renewable energy for a range of different business operations and opportunities, as well as signifying a leading international tourism destination.

The region’s central location also allows for the ongoing development of the agriculture sector, providing access to clean coastal waters and mild climates.

The region is a national and international gateway, with the Port of Tauranga a major driver of economic activity and New Zealand’s largest seaport for exports, as well as 227km of railway, the most densely used section of the national rail network which carries more than one third of its national traffic.

The Bay of Plenty is a world-class region which offers the potential for involvement in world-leading innovation, research and development. The Bay of Connections is built on the concept of collaboration and is the regional focal point that brings together industry, central and local government, science and tertiary education, providing the first point of contact for investors.

Areas of opportunity

There are a number of opportunities linking with and branching from already established industries, supported by the breadth of specialist knowledge, technology and capability within the region, as well as the unique natural resources available – all of which add significantly to competitive advantage.

Key areas of investment opportunity:

  • Forestry and wood processing
  • Agriculture
  • Aquaculture
  • Innovative technologies
  • Direct energy usage and geothermal

NZTE Foreign Direct Investment

To view the New Zealand Trade and Enterprise Foreign Direct Investment brochure on the Bay of Plenty region, click here.

For more information

Bay of Plenty Economic Development Agencies

Enterprise Great Lake Taupō – Taupō
Kylie Hawker-Green

Priority One – Tauranga
Nigel Tutt

Greg Simmonds

Rotorua Economic Development Ltd. – Rotorua
Michelle Templer

ToiEDA – Western Bay of Plenty