Bay of Connections covers 34,000 square kilometres of land and sea and includes the wider Bay of Plenty, Taupō, Rotorua, and Western and Eastern Bay of Plenty. Bay of Connections also has strong links into the Waikato.
The population in the region is 303,412 (Central 99,401, Western 155,256, Eastern 48,755). It generates 6.1% of New Zealand’s GDP, or $11.5 billion. The region employs 118,000 and there are around 38,700 businesses in the Bay of Connections region.