Visitor Economy

The Toi Moana Bay of Plenty Regional Growth Study 2015, identified the need for central and local government, iwi, industry and the community to work together to identify the regional priority actions for tourism with the goal of growing the visitor economy to $2.5b by 2030. Subsequent growth in the visitor economy has resulted in expenditure in the wider Bay of Plenty already reaching $2.34B in 2016. This spending growth reflects an improved measurement of visitor spending, as well as rapid increases in visitor expenditure at tourism hot spots in the region. Continued growth in the visitor economy will have a growing need for investment in infrastructure to enable continued growth to be achieved.

In response, four sub‐regional strategies for each destination in the Bay of Plenty (Taupo, Rotorua, Western Bay of Plenty and Eastern Bay of Plenty) have been developed collaboratively.

The purpose of this work is to:

  • Develop five interrelated pieces of work, four sub‐regional strategies, that would flow into one overarching regional strategy. These identify and set regional and sub‐regional priorities, estimates of costs and potential sources of funding for implementation.
  • Establish data and insights that form the basis of the plans and priorities at the regional and sub‐regional level.

Western Bay of Plenty

Western Bay of Plenty is a subregion of the wider Bay of Plenty region. It comprises Tauranga City and the Western Bay of Plenty District which surrounds the city.

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Click here to access the Western Bay of Plenty Subregional Tourism Strategy

For a hard copy, email info@bayofconnections.com

Eastern Bay of Plenty

Eastern Bay of Plenty is a sub region of the wider Bay of Plenty that has considerable potential to expand the tourism contribution to the regional economy.
The region comprises the areas of Whakatāne District, Opotiki District and Kawerau District. The region covers an area of 7,528Km2 and has a total population of 51,000. Whakatāne District is the largest with an area of 4,400 km2 and a population of 35,000. Opotiki has an area of 3,104km2 and a population of 9,000. Kawerau covers 22km2 and has a population of 6,800.

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Click here to access the Eastern Bay of Plenty Subregional Tourism Strategy

For a hard copy, email info@bayofconnections.com

Rotorua

Rotorua is a sub region of the wider Bay of Plenty region. It has a long‐established history as a visitor destination, attracting both domestic and international visitors for over 150 years.

Rotorua comprises the area of the Rotorua Lakes Council that covers a 2600Km2 area surrounding Lake Rotorua and the other Rotorua lakes. The district has a population of over 70,000.

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Click here to access the Rotorua Subregional Tourism Strategy

For a hard copy, email info@bayofconnections.com

Great Lake Taupō

Great Lake Taupō is the southernmost subregion in the wider Bay of Plenty region. It has been a highly desirable domestic tourism destination for a long time and has an international reputation based around the Tongariro Alpine Crossing, adventure activities, its trout fishing, and luxury lodge accommodation.

The visitor experiences largely relate to Lake Taupō (a 616km2 lake in the middle of the district), the Waikato River that flows from the lake and the Tongariro River which flows from Tongariro National Park. Approximately half of Tongariro National Park is encompassed within the Taupō District.

Taupō is the main township, and alongside Turangi are the main visitor destinations. However, there are many other smaller lakeside settlements around Lake Taupō and the hydro lakes on the Waikato River, which are important domestic tourism destinations.

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Click here to access the Great Lake Taupō Subregional Tourism Strategy.

For a hard copy, email info@bayofconnections.com