He Mauri Ohooho - Māori Economic Development

He Mauri Ohooho is the Bay of Connections Māori Economic Development Strategy for the wider Bay of Plenty region and is New Zealand’s first regionally-coordinated strategy of its kind. The strategy was developed in partnership with Te Puni Kōkiri and strongly links with the national Māori Economic Development Strategy, He kai kei aku ringa, as well as the Toi Moana Bay of Plenty Regional Growth Study.

Māori are major stakeholders and contributors to economic growth in the wider Bay of Plenty region, and the value and potential of the Māori economy is recognised across a number of industries within the Bay of Connections framework. These include previously developed strategies that focus on forestry, energy, aquaculture, freight logistics, and sport and recreation

He Mauri Ohooho focuses on improving the wealth and wellbeing for Māori in the Bay of Plenty region in the key areas of income, employment, health and education. It has a goal that Māori in the region meet or exceed the national average by 2030. Key themes in the strategy are: leadership and governance; cultural retention and sovereignty; sustainability; education; and connectivity.

Implementation of the actions in He Mauri Ohooho are facilitated by an advisory board and project team. A number of projects are currently underway as a result of this strategy. These include the Māori land utilisation action plan which focuses on the delivery of dairy industry, horticultural sector and youth and education initiatives, to name a few.

The main funder for the implementation of He Mauri Ohooho is Te Puni Kōkiri, with the core operations sponsored by Priority One and Bay of Connections.

For more information, see the He Mauri Ohooho Factsheet and FAQs.

Learn more about the Māori Land Utilisation Action Plan here

Strategy PDF

Māori Economic Development Strategy

For a hard copy, email info@bayofconnections.com