About Us

Bay of Connections is the regional growth strategy for the wider Bay of Plenty, with a vision of creating a prosperous region supported by sustainable sectors.

Established in 2008, the strategy encourages the region to use its combined strengths and work together as one to create influence and leverage on a national scale, while at the same time ensuring no one area loses its distinctiveness. This enables us to grow a strong and vibrant community, improving wellbeing, and encouraging innovation and leadership.

Central government is committed to working with the region through Bay of Connections, and is also committed to raising Māori economic development performance, which makes up a significant part of the Bay of Plenty’s economic potential.

With a strong commercial and action focus, thirteen export-focused sectors have been identified by Bay of Connections as key contributors to the region’s economy, with sector strategies currently in place for Aquaculture, Forestry and Wood Processing, Freight Logistics, Energy, Māori Economic Development and Rugby Sevens (categorised under Sport and Recreation).


Bay of Connection provides a simple framework for the region to work together to achieve greater economic growth. Its role is multi-faceted:

  • It is an advocate for the wider Bay of Plenty and a facilitator between people, agencies and industry
  • It is an educator through providing information and advice across the region, to industry and central government
  • It has a monitoring function by gathering qualitative and quantitative information
  • It is a facilitator of strategies for industry and regional development.